Back to All Events


The Board of Directors of HoLa Hora Latina has announced that the dates of the 2015 HoLa Festival will be Saturday evening, September 26th and Sunday afternoon, September 27th.   The HoLa Festival is an annual event held every fall since 2000 during Hispanic Heritage Month and has grown steadily over the years.  Last year’s HoLa Festival 2014 drew around 30,000 people – many from outside the Knoxville area.

The HoLa Festival is a celebration of Hispanic culture and features Hispanic music, dance, food, and other cultural entertainment.  The event, that will take place at Market Square in downtown Knoxville, is open to the public without charge and parking in the adjacent city parking lots will be free.

While details of the event are still being finalized, HoLa is pleased to announce the confirmation of the Hispanic salsa band “Jimmy Bonilla” for Saturday evening and Marcel Portilla Band “Reverbnation” for Sunday.  “Salsa Knox” will be a featured dance group Sunday afternoon performing an exhibition of authentic salsa as well as offering salsa lessons.  Another very unique dance ensemble, “Ballet Folklorico Mexican Tradition of Julio Ruiz” from North Carolina will present two performances Sunday afternoon of authentic and very colorful Mexican cultural music and dances.

New this year -  the tradition Festival of Nation Parade featuring the dress and flags of many Hispanic countries, will process down Gay Street Sunday afternoon so that everyone may get a better look at the parade.  Also, the Festival will include a significant additional number of food and craft vendors as well as activities for the children. 

The Hispanic population of Knox County has increased rapidly over the past few years. As of 2013, Hispanics total 3.7% of the total population and estimated to be much greater now.  While celebrating Hispanic culture is a prime focus of the event, it is a very special and important opportunity for all people of East Tennessee to get a better understanding and appreciation of the culture of local Hispanic people.

For further information about the HoLa Festival,  call the HoLa office at 865 335-3358

Earlier Event: July 19
Later Event: July 26